Brand Kit review

Pink Bins

Getting Pink Bins found on ChatGPT

12 November 2026 • Prepared by Team Empathy

How this works

This is everything Notable will use to write for Pink Bins. Jay already did the hard work in September: we've loaded her Brand Kit and Entity Pack into Notable, and this page shows it back to you section by section. Tick OK, or choose Change and tell us what you'd like instead.

Who does what

JayThe Brand Kit (voice, writing rules, products, audiences, competitors and markets) and the company facts. The open questions are marked with who we think knows the answer.CraigAnything operational you'd like to check, plus the licence and membership numbers if you have the paperwork handy.

The rules

Anything you leave alone, we go ahead with.
Save for later keeps your answers here and sends nothing.
Send to Team Empathy lets us know you're done with that tab.
You don't have to finish in one go, and either of you can come back to any tab.

What happens next

We fold your changes into Notable.
We approve your Brand Kit, which lets Notable start on your blog refreshes.
Your first refreshed articles come to you for feedback before anything is published.

Start with your Brand Kit →

Your Brand Kit

This is exactly what Notable reads before it writes a word for you, built from Jay's Revised Brand Kit. Tick OK, or choose Change and tell us what you'd like instead. Anything you leave alone, we go ahead with.

Your brand

#	Item	What we have	Your call
A1	About your brand	Pink Bins (PINK BIN COMPANY LIMITED, NZBN 9429037826871) is a family-owned Auckland waste hire company founded in 1998, based at 27 Grayson Ave, Papatoetoe, Manukau. It provides skip bin hire, Pink Bags (Flexi Bags), Wait and Load, portaloo hire and Hazibag asbestos disposal bags to homes, worksites and businesses. It sorts and recycles as much as possible at its own Manukau recycling plant (Think Pink) and competes on reliability, recycling and payment flexibility (Afterpay, Zip, trade accounts, and quotes customers can give their Work and Income case manager), not on being the cheapest. Owned by Andrew Stuart and Craig Stuart; directors Andrew Stuart, Craig Stuart and Ken Stanton. 4.9 stars from 587 Google reviews (September 2026).	OK Change
A2	Taglines	Think Pink, and the think pink revolution.	OK Change
A3	Voice and tone	Warm, cheeky, unpretentious Kiwi. Plain and practical first, funny second: humour sits on top of genuinely useful information and never replaces a fact. Every FAQ answer is a straight answer. Direct address ('you' and 'we'), short sentences and contractions. Never corporate, and never third person about Pink Bins. Signature language safe to reuse: Think Pink, the think pink revolution, Pink Bags, Flexi Bags, Wait and Load, Hazibag, SHVT box, Nice one. Dial humour right down for asbestos content: calm, factual and compliance-tight.	OK Change
A4	Who writes	Byline: Jay Stuart, Marketing Manager (her public name for Pink Bins content; her LinkedIn currently reads Janine Stuart). Craig Stuart, General Manager, is the primary operational expert for technical and operational pieces. A practical, good-humoured Auckland waste operator who knows the job, understands access, bin sizes and what happens to rubbish on the Manukau sorting floor (run since 2005), and answers first-timer questions straight. Speaks like a helpful local, not a salesperson.	OK Change
A5	Where every article's closing link sends readers	https://pinkbins.co.nz/	OK Change

Writing rules

#	Item	What we have	Your call
B1	Rule 1	Byline every piece as Jay Stuart, Marketing Manager (Craig Stuart, General Manager, for operational pieces). Never 'Janine' in a byline.	OK Change
B2	Rule 2	Brand name is always 'Pink Bins': two words, both capitalised. Never 'Pinkbins', 'PinkBins', or 'Pink Bin' in body copy.	OK Change
B3	Rule 3	Never describe Pink Bins as removing asbestos. Pink Bins supplies asbestos disposal bags (Hazibags) and does not provide licensed asbestos removal services.	OK Change
B4	Rule 4	Hazibags are a licensed product sourced from Hazi Direct. The supplier identifies the haziSAFE bags as uncertified, so never publish certification claims.	OK Change
B5	Rule 5	Never claim Pink Bins is the cheapest, has the lowest price, or will beat any quote.	OK Change
B6	Rule 6	Avoid specific prices in evergreen content: point readers to the Pink Bins website and current price list. Where a price is unavoidable, write it as 'from' with its source and date.	OK Change
B7	Rule 7	Never repeat the old landfill levy figure from the Pink Bags page.	OK Change
B8	Rule 8	Never name, mention or compare Pink Bins with competitors in published content. Competitors are for internal research only.	OK Change
B9	Rule 9	Hire durations: skip bins 2-7 days; Pink Bags and Hazibags can be kept as long as needed, with pickup usually within 7 days of calling; portaloos up to 4 weeks.	OK Change
B10	Rule 10	Keep service-area claims product-specific (see Regions and Product lines). Never make a blanket 'nationwide' claim.	OK Change
B12	Rule 12	Work and Income accepts Pink Bins quotes for customers to give their case manager. Pink Bins has no formal WINZ supplier arrangement, so never imply one.	OK Change
B13	Rule 13	Pink Bins is not a Site Safe member. Never describe it as Site Safe accredited or a member.	OK Change
B14	Rule 14	Use the founding year 1998, never a rolling company-age claim ('25 years', 'over two decades').	OK Change
B15	Rule 15	Use NZ spelling and correct macrons for Auckland place names where appropriate.	OK Change
B16	Rule 16	Credentials you may state: National Road Carriers member; Auckland Council Waste Collector Licence (skip trucks); Waste Facility Licence (recycling centre); Resource Consent for the facility; dangerous-goods storage compliance; several staff First Aid qualified. Never invent licence numbers or other credentials.	OK Change
B17	Rule 17	Named clients you may use: Evans Builders Ltd, Luijten Landscapes Ltd, Garden Decor Ltd, Tailored Building Solutions Limited. No other customer names.	OK Change
B18	Rule 18	Socials: facebook.com/pinkbins and Instagram @pinkbinsakl only. No LinkedIn company page or X account.	OK Change
B19	Rule 19	Lead with the practical answer, then the detail.	OK Change
B20	Rule 20	No awards, press or other review platforms to cite. Google: 4.9 stars from 587 reviews (Sept 2026), check before publishing.	OK Change
B21	Rule 21	Landfill diversion is measured monthly. It was about 15% in September 2026; check the latest monthly figure with Pink Bins before publishing any percentage.	OK Change

Product lines

#	Item	What we have	Your call
C1	Pink Bins (skip bins)	Industrial, commercial and domestic skip bin hire across greater Auckland (the 200+ suburb list in the online order form is the authoritative service area). Full range 3m³-35m³. 3m³, 4.5m³, 6m³ and 9m³ bookable online; larger sizes by phone. Hire 2-7 days.	OK Change
C2	Pink Bags (Flexi Bags)	Flexible waste bags across Auckland and Waikato, kept as long as needed with pickup usually within 7 days of calling. Pickup also offered for bags bought elsewhere or other brands.	OK Change
C3	Portaloos	Portaloo hire in Auckland, Tauranga, Mount Maunganui and Wellington, up to 4 weeks. Two options: the SHVT box and a fully flushing unit. Point to the current price list rather than quoting prices.	OK Change
C4	Hazibags	Asbestos disposal bags, a licensed product sourced from Hazi Direct (supplier identifies the bags as uncertified). Couriered nationwide; Pink Bins pickup in Auckland only. Pink Bins does not remove asbestos.	OK Change
C5	Wait and Load	Available across all of Auckland.	OK Change
C6	Think Pink recycling	The Manukau sorting plant (since 2005, sorted by full-time floor staff) and recycling/recovery operation. Recovers timber, plasterboard, scrap metal, cardboard, batteries, green waste and electrical waste. Timber to Golden Bay Cement / Kalista, plasterboard offcuts to Kalista, steels and non-ferrous/electrical metals to metal recyclers, clean cardboard to a cardboard recycler.	OK Change

Who we're writing for

#	Item	What we have	Your call
D1	Homeowners and renovators	Garage clear-outs, renovations, moving house and deceased estates. Practical questions around size, access, price and allowed waste.	OK Change
D2	Trade and commercial	Builders, landscapers and site managers buying reliability and speed across active jobs.	OK Change
D3	WINZ customers	Customers who need a quote to give their Work and Income case manager. Treat respectfully and practically.	OK Change
D4	Homeowners who have found asbestos	Keep it calm, factual and compliance-tight. Pink Bins supplies Hazibags; licensed removal is someone else's job.	OK Change

Competitors

#	Item	What we have	Your call
E1	Who we measure you against	The three competitors you named. We track them for research only: they're never named, mentioned or compared in anything we publish. Waste Management NZ (wm.nz) Green Gorilla (greengorilla.co.nz) BinsRUs	OK Change

Markets

#	Item	What we have	Your call
M1	Primary market	New Zealand	OK Change
M2	Secondary markets	None	OK Change
M3	How we treat them	New Zealand only, and each product keeps its own patch: skip bins across greater Auckland (the 200+ suburbs in your order form), Pink Bags across Auckland and Waikato, Wait and Load across all of Auckland, portaloos in Auckland, Tauranga, Mount Maunganui and Wellington, and Hazibags couriered nationwide with pickup in Auckland only. Never a blanket 'nationwide' claim.	OK Change

Content we'll write

#	Item	What we have	Your call
G1	Informational article	An educational, answer-first article that clearly explains a topic for readers researching it.	OK Change
G3	Payment and access explainer	Afterpay, Zip, Work and Income quotes, Wait and Load and tight-access options.	OK Change
G4	Service-area page	Suburb-level pages across the 200+ Auckland suburbs Pink Bins trucks serve. Product-specific coverage only.	OK Change
G5	Cost and size guide	Answer-first content on skip bin costs, bin sizes (e.g. 9m³) and portaloo costs. Point readers to the current Pink Bins price list; if a figure is unavoidable, write it as 'from' with its source and date.	OK Change
G6	FAQ	Straight practical answers. Humour optional, the fact never is.	OK Change
G7	Comparison and buying guide	Skip bin vs Flexi Bag vs Wait and Load, and choosing the right bin size. Compares Pink Bins' own options, never competitors.	OK Change
G8	Blog article refresh	Refresh of an existing Pink Bins blog article, four a month under the current plan. Keep the URL, sharpen the answer, update facts against the kit.	OK Change
G9	Recycling and disposal how-to	What can go in a bin, what happens to it at the Manukau plant, and how to dispose of tricky waste properly.	OK Change

Your company facts

The facts Jay settled in the Entity Pack. We'll state these exactly as written, in your content and in the structured data search engines and AI assistants read. Tick OK, or choose Change.

Name and contact

#	Item	What we have	Your call
F1	Your name	Pink Bins: two words, both capitalised. Never Pinkbins, PinkBins, or Pink Bin in body copy.	OK Change
F2	Legal name and NZBN	PINK BIN COMPANY LIMITED, NZBN 9429037826871. Founded 1998.	OK Change
F3	Your address	27 Grayson Ave, Papatoetoe, Manukau, Auckland 2104.	OK Change
F4	Phone and email	0800 746 524 and bins@pinkbins.co.nz. The mobile sales number and GST number stay off the site.	OK Change
F5	Opening hours	Mon-Fri 6:30am-5:00pm, Sat 7:00am-12:00pm, closed on public holidays.	OK Change
F6	Website	https://pinkbins.co.nz	OK Change

Who you are

#	Item	What we have	Your call
F7	What you do, in one sentence	Pink Bins is an Auckland waste hire company providing skip bin hire, flexible waste bags, portaloo hire and asbestos disposal bags to homes, worksites and businesses, sorting and recycling as much as possible at its own Manukau recycling plant.	OK Change
F8	Ownership	Family owned by Andrew Stuart and Craig Stuart. Directors: Andrew Stuart, Craig Stuart and Ken Stanton. No related companies.	OK Change
F9	Authors	Jay Stuart, Marketing Manager, is the byline by default. Craig Stuart, General Manager, is the byline on operational pieces. Both bios from your Entity Pack are approved as written.	OK Change
F10	How customers buy	Online, by phone, through a trade account, or in person. Afterpay and Zip available, and Work and Income accepts Pink Bins quotes for customers to give their case manager.	OK Change

Proof

#	Item	What we have	Your call
F11	Google reviews	4.9 stars from 587 reviews (September 2026). We'll check the live count before using it.	OK Change
F12	Named clients	Evans Builders Ltd, Luijten Landscapes Ltd, Garden Decor Ltd and Tailored Building Solutions Limited.	OK Change
F13	Credentials	National Road Carriers member, Auckland Council Waste Collector Licence, Waste Facility Licence, Resource Consent, dangerous-goods storage compliance, and several staff First Aid qualified.	OK Change
F14	Recycling	Manukau recycling plant since 2005, sorted by full-time floor staff. Landfill diversion measured monthly, about 15% in September 2026. Timber to Golden Bay Cement / Kalista, plasterboard offcuts to Kalista, batteries, green waste and electrical waste recovered, metals to metal recyclers, cardboard to a cardboard recycler.	OK Change
F15	Things we'll never say	That Pink Bins removes asbestos, is the cheapest, is Site Safe accredited, is formally WINZ approved, or that Hazibags are certified.	OK Change

Your profiles

#	Item	What we have	Your call
F16	Social	facebook.com/pinkbins and Instagram @pinkbinsakl. No LinkedIn company page and no X account.	OK Change

Where you want to end up

#	Item	What we have	Your call
F17	12-month goal	Sales are up, and Pink Bins is the number one recommended skip bin company in Auckland in AI search.	OK Change
F18	The question you want to own	"What is the best skip bin company in Auckland?"	OK Change

Open questions

The things only you can tell us. Type your answer, or attach a file where it's easier (a certificate, a policy, a headshot). Skip anything you don't know yet: we won't state it until you tell us.

Still to settle

#	Question	What we need	Your answer
Q1	Your byline nameJay	The Brand Kit locked 'Janine Stuart', and the Entity Pack says to use 'Jay Stuart' publicly. We've gone with Jay Stuart, Marketing Manager. Is that right?
Q2	Licence and membership numbersCraig	When the paperwork's handy: National Road Carriers membership, Auckland Council Waste Collector Licence, Waste Facility Licence, Resource Consent, and the dangerous-goods compliance reference. Type them in or attach a photo. Until then we name the credentials without numbers.	Attach a file (up to 10 MB):
Q3	Ryan's brand foundations docJay	Ryan Thorpe's Brand and Marketing Foundations (V1) from December 2025. If you can get a copy from Ryan, attach it here and it will take priority for anything visual.	Attach a file (up to 10 MB):
Q4	HeadshotsJay	None yet. If you have a photo of you and Craig you're happy to use on articles, attach it here.	Attach a file (up to 10 MB):